Attracting new customers is one of the keys to growing your business. However, what truly puts a business over the top is retaining customers. If you attract a new customer, you want them to have such an amazing experience that they are eager to return and make another purchase.
One way to increase customer retention is with package inserts. Insert cards are a great way to make a strong impression on any customer, increasing their brand loyalty and the “stickiness” of your product. Below you can find 5 essentials to include in your packaging inserts.
An awesome way to get customers coming back for more is to include discounts and promotions on your package inserts. Offer a promo code for 10% off their next purchase or advertise an exclusive sale or discount. Make sure you have some kind of expiration date on the discount or promotion so that you create a sense of urgency for the customer.
Show your gratitude to the customer by thanking them for their purchase. Establish your brand as one that truly cares about its customers by issuing a simple and straightforward thank you. Take it a step further by including a handwritten note, showcasing the amount of time and care you put into each and every individual customer.
If your brand or business has a loyalty reward program or a purchase punch card, advertise it on the package insert. Make it easy for the customer to join your loyalty program so that they can earn rewards, gifts, and other exciting offers.
5-star reviews are one of the best ways to build your brand. Ask for a review on your package insert to encourage customers to take the next step to help you boost up your brand. You might want to even offer a small gift or promo code in return for a review, but make sure you are not violating the review site’s guidelines.
Social media is a great way to grow your brand. Once a customer has purchased a product, advertise your social media presence on the package insert. This is a great opportunity to gain another follower and hopefully, a lifelong customer. Include all of your pages, including Instagram, Facebook, Twitter, and any other social media your brand uses.
L+L Printers in San Diego has over 60 years of experience providing businesses with the marketing materials they need to thrive. If you are interested in designing and printing package inserts for your products, L+L Printers can help. Our team of marketing experts can help you achieve your vision, giving you tips and pointers along the way. To learn more or to get a quote on the cost of custom packaging inserts, call L+L Printers today by calling (760) 477-0321.