Billboards are one of the earliest forms of advertising, marketing products and services to potentially interested consumers since the 1830s. For nearly 200 years, billboards have proven to be an effective way to reach an audience and further the impact of a marketing campaign. However, the internet and digital media have completely revolutionized advertising, leading marketers to think of bold and innovative ways to reach potential customers.
So are billboards still a good way to advertise? Is it a good idea to invest money into advertising your business or brand on billboards? L+L Printers in San Diego have been helping local businesses print custom banners, signs, and graphics for over 60 years, and below we explain why billboards are still an incredibly effective form of advertising.
A billboard attracts eyeballs. It is as simple as that. If you purchase a billboard on a crowded freeway or popular neighborhood, you are going to get hundreds (if not thousands) of potential customers seeing and interacting with your brand each and every day. Obviously, not every customer who sees your billboard is going to become a customer of your business, but even if just a tiny percentage of people are converted into customers, that is a huge influx of new customers who are now familiar with your brand.
A billboard has no off days. As long as you pay for the advertising space, your billboard will be potentially drawing in new customers every hour of every day of the year. You do not need to pay per impression as you would online, or spend money to repeatedly send out a marketing campaign. Instead, the billboard will be constantly at work to help customers find your business.
Each neighborhood has different demographics and needs, and that is why you need to spend a lot of time researching the perfect location for your brand. You can target a specific demographic or type of individual and provide messaging on the billboard that speaks specifically to that individual. For example, if you place a billboard in a coastal San Diego neighborhood, the messaging will be targeting a very different demographic than a billboard located in downtown San Diego.
Advertising on a billboard can be a very cost-effective way to promote your business. Once you design and place the billboard, all you need to do is pay for the rental space and the ad will run without any interruptions as long as you want. Compare that with other forms of advertising or marketing that require daily tweaks and adjustments, and just think of the peace of mind a billboard can offer.
If you are interested in starting a billboard advertising campaign, contact L+L Printers in San Diego today. We specialize in helping businesses design and execute marketing campaigns, and our team of experts are ready and willing to do whatever it takes to create the perfect design for your business. If you are interested in learning more about billboard advertising or would like a quote on the potential cost, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.