Sometimes, it is best to just keep things simple. While some may prefer an intricate 7-course meal at a fancy restaurant, others are more charmed by a humble cheeseburger and fries. The same is true when designing a poster.
A minimalist poster can oftentimes be the best way to promote your business, brand, or event, eschewing a cramped and crowded design for a more simplistic appearance. Making an effective minimalist poster can be difficult, but below we provide a few simple tips to get you started.
On a minimalist poster, you should not have much text. In order to create the ideal look and feel, you likely do not want to feature more than a short sentence of copy alongside your brand’s name. Therefore, you need to make your copy count. Any text should be a part of your poster’s design, incorporating the text into your imagery to create one cohesive work of art.
The key to a minimalist poster is creativity and ingenuity. With any minimalist art, your goal is to convey a lot of information while still keeping the aesthetic simple and clean. Therefore, you need to think of a clever design that will lead to conversation and thought. You want to engage your target audience, but at the same time, you want to push them to make their own conclusions regarding your design.
If your poster is promoting a specific product, make sure that the product is front and center. You can create the most jaw-dropping work of art ever, but if the customer does not know what the poster is promoting, the project is objectively a failure. Therefore, start with your product in the center of your poster and then build around it.
An awesome way to make beautiful minimalist art is by reducing all objects to the basics, removing all of the frills and flourishes to condense them to their most elemental form. For example, let’s say you would like your minimalist poster to have a mountain on it. Instead of trying to perfectly mimic the bumps and valleys of a mountain, draw a simple and smooth triangle. This kind of minimalist design can be quite beautiful and alluring.
The key to a visually striking work of minimalist art is balance. You want to make sure the visual composition of your poster is perfectly balanced, with equals parts of white space and design elements. For example, if all of the imagery and font are hidden in the bottom right corner of the poster, the work is not balanced.
The simplistic nature of minimalist posters means that oftentimes you are better off creating a series of posters to tell your story, rather than trying to cram it all into one poster. Have a plan before you start the creative process, and do not limit yourself to the confines of just one design.
Unless you are a serious artist, designing a minimalist poster is a very tough task. You need to have a creative eye and be able to tell a complex story in a few simple images. It is only natural that you would need help, and L+L Printers can help you design the perfect minimalist poster for your business and brand. We specialize in designing and printing marketing posters and banners, and our team of experts will help you through every stage of the process. To learn more or to get a quote on the cost of printing a poster, contact L+L Printers in San Diego today by calling (760) 477-0321.