If you are trying to sell a new product in the food or beverage industry, you only have a few seconds to make a great first impression. As consumers are walking up and down the grocery aisles, your product may only get a wayward glance, if that, and at that moment you need to make an impact. The best way to grab the attention of a consumer is with an eye-popping label that clearly conveys both your brand’s ethos and the product’s benefits. That is a lot to accomplish in a small label on your food or beverage product, but below we offer some helpful tips to both design and print amazing product labels.
The first thing you need to do is find a trustworthy printing company with a great reputation. While some would think that you should design your label first and then find a printing company, you should definitely find a printer first. Printing companies have experience printing labels for food and beverage products, and they can help you through the entire design process. For example, L+L Printers in San Diego has over 60 years of printing experience, and we know what works and what doesn’t on product labels. This kind of insight is invaluable, so make sure you find a great printing company and collaborate with them.
When creating a product label, you need to think about your target audience and how to best attract them. For example, the label for a new beer is going to target vastly different individuals than a new weight loss product. Once you have established your target audience, you need to identify their habits, style, interests, and what motivates them. Then, you can use this knowledge to create an enticing product label.
Once you have identified your target audience, you need to get introspective and think about your brand. What type of brand are you trying to create? Do you want to come off as a young and hip company, or a sophisticated and elegant brand? These are important questions that will drastically impact the way your label will look.
Now that you know what your brand and audience are all about, you can design a label that is uniquely suited to your needs. The four key components you need to decide on are the colors, typography, imagery, and brand. The colors used are a great way to draw the customers’ eyes to your product, and can also signify the vibe or general feel of your product. The typography, which is basically what kind of font you will use, can help establish the tone of your product. A playful font will make the product feel fun and flirty, while an elegant font will make it feel refined and classy. The imagery is incredibly important, so choose wisely! Finely, the copy should be short and to the point, as you do not want an overloaded label.
If you want to design the best food and beverage label possible, contact L+L Printers in San Diego. Not only will we provide you with high-quality printed labels, but we will also assist you through the entire design process. Our goal is to make sure your product shines from its spot on the shelf, and customers cannot help but put the product into their shopping cart. We have decades of experience designing food and beverage labels, and we are happy to use our expertise to help you grow your brand.
If you are interested in learning more or would like a quote on the cost of printing product labels, contact L+L Printers in San Diego today by calling (760) 477-0321.