Craft beer has exploded in popularity in the 21st century. Previously, beer enthusiasts were satisfied with an ice-cold Budweiser or Coors, but nowadays, consumers prefer unique and exciting beer from local breweries. If you are a brewer, you need to cash in on this trend and attract beer lovers to your brewery.
L+L Printers in San Diego specializes in creating and printing brewery marketing materials, and below we list some of the best ways to promote your brewery. To learn more, call (760) 477-0321.
The best way to attract customers and keep them is with a beer club. The beer club should reward loyal customers, giving them access to exclusive tasting events, deals and discounts, and brewery merchandise.
Make sure your brewery has a thriving selection of merchandise. Print your logo on hats, shirts, sweatshirts, koozies, coasters, bottle openers, stickers, and more. Not only is this a great way to pull in some additional income, but it also allows you to turn some of your customers into walking advertisements. Beer lovers always enjoy the opportunity to show off a new and exciting beer, so make sure you provide them with the merch they need to showcase your brand of brew.
Every time you develop a new beer, you should celebrate with some of your loyal patrons with a release party. Invite interested individuals to come to your brewery to try the new beer and take part in games and giveaways, and possibly enjoy some live music. This is a great way to build up interest in a new product.
Social media is so essential to building a new business, especially in the food and beverage business. Whether you are trying to advertise an event, attract new customers, or promote your brand, social media is a great tool. Curate your feed with interesting and engaging content, and try to have the tone of your social media match the overall vibe of your brand.
Print your selection of beverages on an attractive menu that clearly shows all of the information anyone could hope to know about each option. That includes tasting notes, the alcohol percentage, the type of beer, and the price. Print it on paper and pass it out as a marketing flyer so that interested individuals can see everything your brewery has to offer. You want to make the purchasing process as easy as possible for your customers, and a clear menu helps to accomplish that goal.
If you are looking to launch a brewery or take your brewery to the next level, L+L Printers in San Diego can help. We have experience helping San Diego breweries promote and market their brand, attracting new customers that are in the brewery target demographic. We not only specialize in printing high-quality flyers, banners, and other materials, but we also can help you plan out your marketing strategy from start to finish.
To learn more about the best ways to promote your brewery, contact L+L Printers in San Diego today by calling (760) 477-0321.