Being the underdog can be tough for a small business, and you need to be constantly looking for anything that will give you even the slightest advantage. One way to get an edge is with custom packaging.
Creating engaging custom packaging can make your product and brand stand out from the crowd. At L+L Printers in San Diego, we specialize in custom packaging, and below we list a few of our best visually striking small business packaging ideas.
The best way to make your product stand out is with fully customized packaging. This allows you to have total creative control over every facet of your packaging, allowing you to curate a unique customer experience. Not only does this allow you to use vibrant colors and branding on your packaging, but it also conveys a sense of professionalism and authority. Establish your brand and business with custom packaging that helps the average passerby understand everything your company stands for.
Customized packaging is the best option to promote your small business, but it can also be a bit pricey. Printing out logo stickers is a more cost-effective option that may be the best choice for a small business. All you need to do is print out a very large number of customized stickers, and then add the sticker to your packaging and products. This allows for you to create a custom user experience without having to print intricate packaging. The downside is that the sticker may peel off or fade over time.
While the outside of your packaging is important, the customer experience does not stop once an individual makes a purchase or receives the package. You want to promote your brand through every single stage of the purchase and unboxing process, with the goal of turning a first-time customer into a repeat buyer. That is why we suggest including custom package inserts inside of your product.
A custom package insert is another way to increase brand awareness and build up goodwill with your customers. Your packaging insert can include instructions for use, a warranty, a coupon for future purchases, a handwritten thank you note, or a sticker or decal with your branding. These little personal touches are what can separate a small business from a big corporation, so create a lifetime customer with a custom package insert!
Another small touch that can make a large difference is creating and printing customized tags. Create small tags with your branding and logo and attach them to all of your products. This tag can act as one final reminder of where they purchased this product, and hopefully will help them remember to return to your brand in the future!
If you are a small business looking to make a name for yourself, you may want to consider custom packaging. At L+L Printers in San Diego, we specialize in helping small businesses establish themselves as a brand, creating custom packaging that augments the customer experience. Not only do we offer custom packaging, but L+L Printers also provides a variety of other printing and marketing services that can help small businesses find success. If you are interested in learning more about custom packaging or would like to schedule a consultation, contact L+L Printers in San Diego today by calling (760) 477-0321.