First impressions matter. For most people buying a bottle, the label is their first interaction with the brand or product. Regardless of whether the bottle label is for a bottle of wine or a bottle of salad dressing, the label offers you a unique opportunity to tell the story of your brand and product. If you are not putting time, thought, and effort into your bottle label, then you may be losing precious customers and revenue. That is why the bottle printing experts at L+L Printers in San Diego have provided you with 5 excellent bottle label design ideas.
1. Consistency is Key
The key to a good bottle label design is consistency. You do not want a design that incorporates a seemingly endless amount of colors and designs. Instead, you want to establish a theme for your design and stick to it. This theme should be found in all of your brand’s bottle labels, allowing customers to see the bottle from a distance and immediately identify which brand the bottle belongs to.
2. Have Eye-Catching Graphics
Many consumers are convinced to buy a product based solely on a dynamic and eye-catching graphic. Make your bottle stand out by designing a graphic that both embodies the ethos of your brand and is also aesthetically pleasing to the eye. If you do not have a keen design eye, you may want to find a third party that would be willing to design a graphic for your product.
3. Consider Your Colors
You should only have two to three colors incorporated into your label, as more colors can be overwhelming. Therefore, you need to decide which colors best represent your product. Part of your decision-making process is finding colors that complement each other by either providing contrast or meshing together. If you already have designed a logo or other marketing materials for your company, you want to make sure you use the same colors on your label for brand consistency.
4. Use a High-Quality Printer
Even the most beautiful bottle label is worthless if it is made using cheap materials or with a cheap printer. You want to make sure you are using a high-quality printer that produces vibrant and clear colors and designs. You also want to use materials that are built to last, finding a label that does not easily tear and an adhesive that will keep the label firmly in place regardless of the elements.
5. Provide Your Contact Information on the Label
If you are creating an awesome product with a dynamic label, you want customers to be able to contact you for more information or to make another purchase. Provide some kind of contact information on the label, using either an address, phone number, email address, or URL. Given the prevalence of smartphones nowadays, you may even want to consider printing a QR code on the back. This will allow customers to easily get to your website by just scanning the QR code with their smartphone camera.
Print a Custom Bottle Label in San Diego at L+L Printers
One of the best ways to attract new customers is with an eye-catching bottle label. If you have a product you are bringing to market, you need to design and print a label that is going to implore people to try your product. L+L Printers can help, as they have over 60 years of experience printing labels for a variety of different products. To learn more about how to design a great bottle label or to get a quote on printing costs, contact L+L Printers today. To learn more, call (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.
