For any restaurant, one of the secret keys to success is having an appealing menu. When customers come into your restaurant, they should be excited, interested, and engaged by the design of your menu, and ultimately the menu should point them towards their ideal meal. That is why it is essential to put a lot of time and thought into the design of your menu.
L+L Printers is home to a team of design experts who have been printing menus for San Diego restaurants for over 60 years, and over the years we have picked up a number of effective restaurant menu design tips. If you are interested in learning more about how to create a vibrant and distinct menu, read on or contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.
1. Make Sure It Is Clearly Organized
You need to make sure your menu is organized in a way that all information is easy to find, read, and understand. You need to strike a delicate balance between having so much information that the menu feels overwhelming and having so little information that customers are left feeling confused. Before you begin designing your menu, organize all of the information you want to present and think about the most logical way to display that information. Once you do so, you can make design decisions on the size of the menu, the font, and other important details.
2. List Your Specials
People love saving money. Give the people what they want by clearly listing specials or deals on your menu. If you have a happy hour or daily special, make it easy to find and highlight it with design elements and color.
3. Have Versatility
Avoid just printing one type of menu. Depending on your restaurant, you likely want to print paper to-go menus, laminated in-restaurant menus, and a smaller bar or happy hour menu. This versatility means that you can appeal to all different tastes.
4. Use Contrasting Colors to Make the Menu Pop
Using two contrasting colors is a great way to make an item or image stand out. Be strategic in using contrasting colors to drive the customer’s eyes to a featured dish or item, and really make it “pop” with an exciting design.
5. Use Powerful and Descriptive Language
Paint a picture of each dish in your customer’s mind by using descriptive language. Instead of just having “Cheeseburger” on the menu, describe how the cheeseburger looks, smells, and tastes. Talk about the “gooey melting cheese”, the “toasted bun”, “crisp lettuce” “caramelized onions”, and other standout features. By the time your customer is done reading the description, their mouth will be watering in anticipation of the feast to come!
6. Only Use Professional Photos
Nothing can make a customer doubt the quality of their food more than using a stock image on a menu. While it is easy to go to Google and find a picture of a cheeseburger, you need to take pride in your food and feature real photos of each dish. Make sure the photos are taken by a professional in high-resolution so that the photo is lit properly and does not feature any pixelation.
Print High-Quality Restaurant Menus at L+L Printers in San Diego
Having a high-quality menu can be the difference between a restaurant succeeding or failing. If you want to get the best menu possible, you should call in the experts at L+L Printers. Not only do we specialize in printing menus, but we can also help you design your menu using our decades of experience and expertise. If you are interested in getting started, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.