--- title: 6 Tips For Making Direct Mail Coupons More Effective | L+L Printers description: Many have found direct mail coupons to be more effective than any digital marketing strategy. So how can you make your direct mail coupons as effective as possible?  image: https://info.llprinters.com/hubfs/tips-for-making-direct-mail-coupons-more-effective-by-l+l-printers-san-diego.jpg --- - - - - - - [![SocialMediaIcons-yelp](https://info.llprinters.com/hs-fs/hubfs/LLPrinters-Oct2018/Image/SocialMediaIcons-yelp.png?width=32&height=32&name=SocialMediaIcons-yelp.png)](http://www.yelp.com/biz/l-l-printers-san-diego) - [info@llprinters.com](mailto:%20info@llprinters.com) - Talk to a Printing Expert: 760.477.0321 All Other Inquiries: 760.438.3456 - [Request a Quote](https://llprinters.com/san-diego-request-quote/) [![LLPrinters](https://info.llprinters.com/hs-fs/hubfs/LLPrinters-Oct2018/Image/Header-logo.png?width=544&height=151&name=Header-logo.png "LLPrinters")](https://llprinters.com/) - [Home](https://llprinters.com/) - About - [San Diego Printing Company](https://llprinters.com/san-diego-printing-company/) - [Products](https://llprinters.com/san-diego-products/) - [Equipment List](https://llprinters.com/san-diego-equipment/) - [Management](https://llprinters.com/management/) - [Green Initiative](https://llprinters.com/san-diego-green-initiative/) - Capabilities - [Data Driven Printing](https://llprinters.com/data-driven-printing-sandiego/) - [Digital Printing](https://llprinters.com/digital-printing-sandiego/) - [Direct Mail](https://llprinters.com/direct-mail-sandiego/) - [Enrollment Kits](https://llprinters.com/enrollment-kits-sandiego/) - [Fulfillment Distribution](https://llprinters.com/san-diego-fulfillment-distribution/) - [Mailing Services](https://llprinters.com/san-diego-mailing-services/) - [Marketing Solutions](https://llprinters.com/san-diego-marketing-solutions/) - [Offset Printing](https://llprinters.com/san-diego-offset-printing/) - [Print On Demand](https://llprinters.com/san-diego-print-on-demand/) - [Storefront](https://llprinters.com/san-diego-storefront/) - Industries - [Automotive Printing – San Diego](https://llprinters.com/automotive-printing-san-diego/) - [Casino & Gaming Printing – San Diego](https://llprinters.com/casino-gaming-printing-san-diego/) - [Convention Printing – San Diego](https://llprinters.com/convention-printing-trade-shows-san-diego/) - [Financial Printing – San Diego](https://llprinters.com/financial-printing-san-diego/) - [Health Care Printing – San Diego](https://llprinters.com/health-care-printing-san-diego/) - [Political Campaign Printing – San Diego](https://llprinters.com/political-campaign-printing-san-diego/) - [Real Estate Printing – San Diego](https://llprinters.com/real-estate-printing-san-diego/) - [Restaurant Printing – San Diego](https://llprinters.com/restaurant-printing-san-diego/) - [Banners, Signs & Graphics](https://llprinters.com/banners-signs-graphics/) - [Best Banner Printing – San Diego](https://llprinters.com/banners-signs-graphics/best-banner-printing-san-diego/) - [Custom Sign Printing For San Diego](https://llprinters.com/custom-sign-printing-san-diego/) - [Custom Wall Murals – San Diego](https://llprinters.com/custom-wall-murals-san-diego/) - [Custom Backlit Sign Printing – San Diego](https://llprinters.com/custom-backlit-sign-printing-san-diego/) - [Step And Repeat Banners & Backdrops -San Diego](https://llprinters.com/san-diego-step-and-repeat-banners/) - [Dibond Signs – San Diego](https://llprinters.com/dibond-signs-san-diego/) - [Car and Vehicle Wraps – San Diego](https://llprinters.com/car-wraps-vehicle-san-diego/) - Resources - [Our Blog](https://info.llprinters.com/blog) - [Forms](https://llprinters.com/san-diego-forms/) - [File Transfer](https://files.llprinters.com/Login) - [Contact](https://llprinters.com/san-diego-locations/) - [Find Us](https://llprinters.com/san-diego-locations/) - [Request a Quote](https://llprinters.com/san-diego-request-quote/) - [Leave a Review](https://llprinters.com/leave-review/) - [We are social](https://llprinters.com/social/) ### 6 Tips For Making Direct Mail Coupons More Effective # 6 Tips For Making Direct Mail Coupons More Effective by L+L Printers One of the best ways to attract a new customer is with direct mail coupons. Everyone likes discounts and coupons, so what better way to convince someone to try your product than sending a great deal right to their doorstep? While some may see [direct mail marketing](https://llprinters.com/direct-mail-sandiego/) as a thing of the past, many have found direct mail coupons to be more effective than any digital marketing strategy. So how can you make your direct mail coupons as effective as possible?  ## 1. Bold and Bright Design You want to immediately catch the attention of your customers. Have a bright and bold design on your direct mail coupon so that the second it is retrieved from the mailbox, the potential customer’s eyes are immediately drawn to the coupon. Getting the customer’s attention is half the battle, so make your mailer stand out. ## 2. Make the Coupon Easy to Retrieve Make using the coupon as simple and straightforward as possible. Do not make the coupon require scissors. Instead, have perforated edges or a simple and small coupon that is easy to retrieve and store. ## 3. Add an Expiration Date You need to create a sense of urgency for the customer. Too often, coupons are thrown in a junk drawer somewhere and forgotten forever. That is why you need an expiration date that occurs sometime in the near future. Choosing the perfect date is an art form. You want to make sure the potential customer has ample time to make a purchase, but at the same time, you need to create a need to use it soon. In most cases, an expiration date should be 1 to 2 months away from the date the customer receives the coupon. ## 4. Include a Promo Code for Online Purchases Many people do the majority of their shopping online, so a paper coupon might not be enough of an incentive to make a purchase. That is why you should include both a coupon and a promo code, allowing the customer to enter the promo code online in order to receive the discount. ## 5. Include a QR Code QR codes are suddenly ubiquitous, so take advantage of this newfound familiarity with the technology by including a QR code on your direct mail coupon. All the potential customer needs to do is scan the QR code and they will instantly be taken to a landing page with more details on the discount, as well as purchasing options. Take out any chance for error with a QR code. ## Design and Print Direct Mail Coupons at L+L Printers in San Diego Direct mail coupons are incredibly effective, so take advantage by designing and printing direct mail coupons at L+L Printers in San Diego. We specialize in direct mail marketing campaigns, and not only will we help you design and implement your campaign, but we also offer high-quality printing and other services. 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