Direct mail campaigns are one of the most effective ways to advertise your business to interested customers. However, as technology and the world at large have evolved over the last few years, you need your direct mail strategy to evolve as well. If you fail to change your strategy, you risk being left in the dust by your competitors
That is why the direct mail marketing experts at L+L Printers in San Diego are constantly innovating, making changes to their direct mail strategy to best reflect the current state of the world. Below, you can find a list of some of the changes you need to make to your direct mail strategy in 2021.
1. Include a QR Code
QR codes have been around for quite a long time, with the first QR code dating back to 1994 in Japan. However, the technology has only recently started to take off, becoming ubiquitous on mailers, posters, and other marketing materials. New smartphone technology has made scanning QR codes simple and easy, so take advantage of this by including a QR code on your direct mail campaign that leads directly to your website or some other specified landing page.
2. Be Creative!
Most people get direct mail from numerous different companies and brands, so how are you going to make your marketing materials stand out from the pack? The best way is to be creative! Think of strategies that are eye-catching and engaging, allowing your brand to break through the clutter and make an impact.
3. Encourage Physical Interactions
The best way to make your direct mail “sticky” is to encourage the receiver to interact with the mailer. One of the best ways to do so is to encourage physical interactions by varying the types of materials you use, integrating different shapes and textures. Human beings remember things more strongly when they appeal to more than one sense, so appeal to both sight and touch by using fabrics and textures that are physically appealing.
4. Give People What They Need!
Coronavirus is still looming over us all in 2021, so you need to factor the virus into your direct mail strategy. Think hard about how COVID and safety precautions have impacted the way people live their everyday lives, and provide them with things they want and need. Send customers a branded mask, safety tips, hand sanitizer, or some other item that they will actually use on a daily basis. Not only will this keep your brand in their mind’s eye, but it also is a great way to show you truly care about people’s health and wellbeing.
5. Partner With a Direct Mail Specialist
A direct mail specialist is able to leverage amazing new technology to create a mailing list full of potentially interested customers. Since most people are not leaving their homes very often, it has become more and more difficult to identify potential new customers. A direct mail specialist can look at your website traffic and other data, and create a comprehensive new mailing list for your direct mail campaign.
Plan Your 2021 Direct Mail Strategy With L+L Printers in San Diego
Implementing a direct mail strategy in 2021 takes a lot of time and thought. If you need some assistance with your direct mail strategy, contact L+L Printers in San Diego. Our team of experts can help you plan and print a direct mail marketing campaign, using the latest and greatest technologies to maximize your return on investment. To learn more, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.