Clever Pharmaceutical Packaging Designs by L+L Printers
With any product, you need to think about the customer experience. Regardless of whether you are selling potato chips or microchips, the packaging you choose for your product can help create an inclusive and exciting customer experience. This is especially true if you are in the pharmaceutical industry, where there are a litany of competitors trying to entice customers to choose their product.
Custom packaging for pharmaceutical products can make your product look more appealing and professional, helping you get an advantage over the competition. L+L Printers in San Diego offers custom package printing for pharmaceutical companies, and below we provide a few examples of clever pharmaceutical packaging design ideas.
Packaging That Explains What a Product Does
Instead of just having a generic box or bottle for your pharmaceutical product, try to create packaging that explains what the product does or what issue it resolves. For example, if you are selling a product that helps clear up bloodshot eyes, your packaging could depict two incredibly red eyes to clearly convey to the average passerby the benefits of your product.
Packaging That Explains How to Use the Product
Some pharmaceutical products can have complicated instructions for proper use. Therefore, you can help customers by creating packaging that visually outlines the steps they need to take in order to get the very best results. For example, if your product is best consumed with hot water as a tea, you can create custom packaging that depicts a steaming cup of tea in a mug.
Packaging With Eye-Catching Colors
Avoid simple and bland packaging. If your packaging does not have any vivid and engaging colors, it is easy for it to blend in with the myriad of other options on the shelf. Instead, try to use a few different bright and bold colors on your packaging to make it stand out from the pack.
Keep in mind the emotions that certain colors evoke when making custom packaging color decisions. For example, green is a color that tends to make people think the product is fresh and all-natural, while a red package evokes excitement and energy.
Align Your Packaging With Your Brand
Your brand should have a core philosophy that you are trying to pass on to your customers. For example, some brands want to be thought of as a natural and healthy option, while others want to appeal to people who only care about results. Whatever the ethos of your brand may be, try to have your packaging reflect this. If you are a holistic and all-natural brand, your packaging should have images of nature, such as a mountain range, a body of water, or plants. This quickly conveys to your target audience what to expect.
Packaging That Makes the Target Audience Clear
For every pharmaceutical product, there is a clear target audience. Your product may be targeting anyone from a small child to an elderly individual, and everyone in between, and your packaging should make it obvious who the product is for. If you are creating a product for kids, consider using a “cute” font and images that look hand drawn. If you are creating a product for the elderly, consider having an image of an older model and large font that is easy to read.
Pharmaceutical Packaging Design at L+L Printers in San Diego
Creating the perfect pharmaceutical packaging for your new product can be a very difficult task. You need to consider a variety of different factors, and every single decision can influence the ultimate success or failure of your product.
At L+L Printers in San Diego, we have decades of experience helping pharmaceutical companies design the perfect custom packaging for their product and target audiences. If you are interested in learning more about custom pharmaceutical packaging design or would like to get started, contact L+L Printers in San Diego today by calling (760) 477-0321.
