B2B print advertising is an art form. It is one thing to create print advertising for the average Joe, but it is a whole different animal trying to entice and engage a business professional. In order to create an effective print advertising campaign, you need to use all of the tips and tricks at your disposal. Attention to detail is the key to success, and below you can find six great tips to create the best B2B print advertising campaign possible.
1. Tell a Story
Pique the audience’s interest by having your print advertising campaign tell a story. You can either tell a story in just one print ad or have an ongoing narrative across an entire planned advertising campaign. By telling an enticing story, you can attract a wide net of potentially interested customers.
2. Use “Cute” to Your Advantage
Cute sells. If you want to make your advertising campaign more eye-catching, don’t be afraid to add a dash of cuteness with an adorable animal or beautiful baby. For anyone scrolling through a magazine or other print medium, a cute picture may cause them to pause and read more.
3. Emphasize Empathy
Show you and your brand cares about the state of the world by designing an ad that is empathetic and caring to the plight of those less fortunate. Choose an issue that is near and dear to your business and incorporate it into your advertising campaign, showing your potential audience the morals and values of your brand.
4. Create a Double-Page Spread
A great way to grab the attention of even the most apathetic audience is a double-page spread that uses the fold as part of the ad design. The tricky part about double-page spreads is the fold interrupts the middle of your image, but by incorporating the fold into your design, you can create a memorable image that is sure to engage your target audience.
5. Make the Audience Look Twice
Use memorable and interesting images to make your audience have to look twice at your ad. Using elements of surrealism or modernism in the art in your advertisement can be enough to make the reader take a moment to think about the image you are presenting. Some potential unique design ideas include replacing body parts with symbols and images, creating “mind-teaser” imagery, or using vibrant and vivid colors.
6. Make Them Laugh!
Everyone loves to laugh, and use this to your advantage by crafting a humorous print ad. Being funny is tough, so make sure you show your copy and ad design to a lot of people before printing. Also, make sure your humor does not offend anyone. While being “edgy” may be a great way to get laughs as a standup comedian, it is not a wise approach for your brand in a B2B print ad.
Create a Successful B2B Print Advertising Campaign at L+L Printers
Creating a successful B2B print advertising campaign is a difficult task. Luckily, the printing and marketing experts at L+L Printers in San Diego have the experience and skills to craft an engaging and memorable print advertising campaign. If your business is interested in creating a B2B print advertising campaign, contact L+L Printers today and we can help you design and print the perfect campaign for your business. To get started, contact L+L Printers in San Diego today by calling (760) 477-0321.