Enrollment Kits Tips For Insurance Industry by L+L Printers
If you work in the insurance industry, you know how important enrollment kits are. Whenever you secure a new client or customer, one of the first things you need to do is have them take a look at an enrollment kit. These enrollment kits are typically complex and dozens of pages long, and some customers may be overwhelmed by the sheer amount of information and give up in frustration. That is why you need to make sure you follow these enrollment kits tips for the insurance industry.
1. Use Easy to Understand Language
Insurance enrollment kits are already complicated enough. You do not want to make things even more confusing for the customer by including a lot of language and lingo that may be unfamiliar to them. Try to simplify the language in the enrollment kit as much as possible, making it easy to read and comprehend exactly what the enrollment kit is trying to convey.
2. Use Headers and Sections
Breaking up text with headers and sections is a great way to increase readability. Giant blocks of text are intimidating, especially when the subject matter is not the most compelling content. Try to use numbered lists, bullet points, and headers as much as possible to break the text up into digestible chunks. Remember, your customers do not have anywhere near the expertise or interest in insurance that you do, so you need to keep their attention.
3. Use High-Quality Paper Stock
If you are using cheap, low-quality paper, the client will be able to tell. High-quality paper stock is a great way to immediately establish credibility and authority, showing customers that you take your job seriously and do not cut corners. The high-quality paper stock also ensures you do not accidentally rip a page or have a signature that bleeds through to another page.
4. Consider How You Bind Your Documents
Let’s say you are handed two packets. One is barely held together by a flimsy staple in the upper left-hand corner, and the other is professionally bound in a laminated folder. Immediately, you are going to trust the bound and laminated folder, regardless of what the packet actually has to say. Impress your clients with high-quality binding in your insurance enrollment packets.
5. Use Colors!
It can cost a bit extra to print your enrollment kits in color, but it is worth the additional expense. Color can really make your insurance enrollment kit pop, using vibrant colors to guide the eye to important and essential information.
6. Include Images and Graphics
Like any presentation, your enrollment kit should feature interesting images and graphics. Graphics not only make the enrollment kit more aesthetically pleasing, but they can also help explain complicated concepts and ideas. A well-placed graph or infographic can work wonders for a confused potential customer.
Design and Print Insurance Enrollment Kits at L+L Printers
L+L Printers in San Diego specializes in designing and printing enrollment kits for the insurance industry, doing everything we can to help you secure new clients. If you are interested in securing our printing services or would like help designing your enrollment kit, contact L+L Printers in San Diego today by calling (760) 477-0321.
