The beer business is booming. In the 21st century, brewery sales have been skyrocketing around the globe. Beer drinkers are simply no longer satisfied with tasteless big brand beer. Instead, they want delicious and flavorful craft beer served to them at a local brewery. There is a huge demand for craft beer, so how can you increase your brewery sales and get your beer into the hands of thirsty customers?
1. Go Viral on Social Media
One of the best ways to increase brewery sales is to have an active and engaging social media presence. Social media is a simple and easy way to reach new potential customers, whether through paid advertisements or viral campaigns. If you have not already, create an account on every single platform out there, and craft engaging content that will have people clamoring for more. Make sure to put your beer front and center, but also focus on the lifestyle and branding associated with your product. Putting a personal touch on your social media platforms can also make your brand seem more relatable and “local”.
2. Direct Mail Marketing
Direct mail marketing is a tried and true way to drum up interest in a local business. Create a targeted marketing campaign that will send a mailer to potentially interested customers, and include some kind of limited-time deal or discount. That way, local customers will rush to take advantage of the amazing deal you are offering, and in the process, you might create a lifelong fan.
3. Support Your Community
Now more than ever, customers want to “shop local” and support local businesses. If you own a brewery, make sure you establish yourself as an active part of the community. There are a number of different ways you can do this. You can sponsor local sports teams, volunteer at charitable events, donate to a local cause, and show up at local fairs and festivals. You want your brand to be synonymous with your community, so make yourself a welcomed presence at all local events.
4. Host Events at Your Brewery
A brewery is a great place to host events, be it a company holiday party, a bachelor party, or anything else! Make it known that your brewery has a great event space, and then offer fair deals and discounts to large groups who want to rent out a room or large area for their party. You want to make your brewery more than just a place to drink beer, you want it to be a social hub where people come to celebrate and have a great time!
5. Pair Up With a Food Truck
If your brewery does not have an operating kitchen, you want to make sure you have a way to feed your hungry customers. The last thing you want is for them to leave your brewery to get food at another venue. A great solution is to team up with a local food truck, allowing you to offer customers delicious food without the huge expenditure of having to cook it yourself. There are a seemingly endless array of food trucks nowadays, so pick the food truck that has a strong reputation and offers food that pairs nicely with your beers.
Direct Mail Marketing for Breweries at L+L Printers in San Diego
If you own a brewery and are looking to increase your sales, L+L Printers can help. Not only can we create a targeted direct mail marketing campaign, but we can also custom print signs, banners, and more! The best way to increase sales is to increase your visibility, and the marketing and printing experts at L+L Printers have the tools you need to take your brewery over the top! To learn more or to get a quote on a direct mail marketing campaign, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.