How Digital and Printed Brochures Go Hand in Hand by L+L Printers
When conceiving a marketing plan, many see digital vs. print as an either/or scenario. Either you are going to focus on printed marketing materials, or you concentrate on creating digital marketing materials. However, both of these approaches are flawed and will not lead to the results you desire.
Instead, to get the best possible results you need to have a perfect balance of both digital and printed marketing materials. This will expand both the reach and effectiveness of your marketing campaign, allowing you to convert individuals into customers. This is especially true with brochures. You need to have both digital and printed brochures, as these two types of marketing go hand in hand. Below, you can find a few reasons why you should opt for both printed and digital brochures.
1. Printed Brochures are “Stickier”
Studies have shown that printed brochures are more likely to make an impact on potential customers than digital materials. It is much easier to ignore a digital brochure that shows up in a crowded email inbox than a printed brochure that is placed on your doorstep. With a printed brochure, you are required to physically hold the document in order to get rid of it, and this makes it much easier for an enticing brochure to grab your attention.
2. Reach Every Demographic
If you create both a printed and digital brochure, you are sure to please every demographic. Younger audiences tend to prefer digital brochures since they are familiar with the technology and are used to receiving digital offers. However, digital brochures can isolate older audiences, as they may be unfamiliar with PDFs and other digital concepts that may seem like second nature to younger individuals. Conversely, older audiences are more drawn to printed brochures, providing them with a familiar form of messaging. By combining both methods, you ensure you reach potential customers of all ages.
3. Pinpoint Your Target Audience
Digital brochures give you a lot of data and feedback, allowing you to pinpoint your target audience and tailor your messaging so that it best reaches this target audience. Once you have that data, you can implement these changes to your printed brochure, using the online and digital data to improve the reach and conversion rate of your printed materials.
4. Create an Interactive User Experience
Combining printed and digital materials can make for an interactive user experience. For example, you might want to create a printed brochure that has a design that is eye-catching, colorful, and has a lot of images.
However, you might want to simplify the printed brochure to only feature the big picture bullet points, and if a customer is interested in learning more you can include a QR code that takes them to your digital brochure. Then, the digital brochure will feature detailed information about all of your services and products. This creates an interactive and inclusive user experience, best utilizing digital technology and the engaging nature of printed materials.
Create Digital and Printed Brochures at L+L Printers in San Diego
L+L Printers in San Diego specializes in both print and digital brochures, providing a united and interactive user experience. Regardless of your vision, our team of printing and design experts can make it a reality by using cutting-edge digital and print technology. If you are interested in learning more or would like to start designing your brochure, contact L+L Printers in San Diego today by calling (760) 477-0321.
