How To Attract Customers To Your Coffee Shop by L+L Printers
Everyone loves coffee. Starbucks was able to build an empire based on our collective reliance on caffeine, and many coffee shop owners are trying to find the perfect strategy to put their shop over the top. If you own a coffee shop or are in charge of a coffee shop marketing campaign, what can you do to attract customers to your coffee shop?
L+L Printers in San Diego specializes in designing and printing marketing materials for restaurants, and below we offer coffee shops some of our best tips to attract new customers and increase your sales.
1. Strategically Placed Flyers
Flyers are a great way to generate local buzz about your coffee shop, but you need to be strategic about where you place the flyers. Think about the interests and demographics of your target audience, and place the flyers in locations that correspond with this information. For example, if you are targeting people on the way to work, place your flyers in business parks and on public transportation. If you are targeting artistic and creative types, place your flyers at concerts and local parks.
2. Give Out Coupons
In order to generate customer loyalty, you first need to draw new customers to your business. The easiest way to do so is by offering deals and discounts with coupons and vouchers. People love deals and free stuff, so entice people to check out your business by offering a limited time coupon or discount.
3. Pay Attention to Social Media Holidays
It seems like every other day is a social media holiday. Every day of the week is “National Something Day”, and your coffee shop should take advantage of this free publicity by participating in social media holidays that relate to coffee. For example, on “National Espresso Day”, offer customers a free shot of espresso with any purchase. This is a great way to make your mark on social media and attract new customers.
4. Host Events and Artists
Sipping on coffee and watching musicians or other artists perform is a great way to spend a morning or afternoon. Turn your coffee shop into an event venue by hosting open mic nights, musicians, singers, comedians, and other performers. You can also display art for sale from local artists or classes from specialists. Make your coffee shop the local activity hub for the whole neighborhood.
5. Create an Engaging and Unique Menu
Coffee menus are usually pretty simple, so use your menu as an opportunity to showcase some enticing branding and messaging. Use dynamic art and engaging copy to create a menu that is interesting and nice to look at, while also displaying all of your food and beverage options.
Design and Print Coffee Shop Marketing Materials in San Diego
If you want to make your coffee shop a neighborhood fixture, contact L+L Printers in San Diego. We specialize in designing and printing marketing materials for coffee shops and other businesses, helping you attract new customers and build your brand. If you are interested in starting a marketing campaign or need to print menus, flyers, or anything else, contact L+L Printers in San Diego today by calling (760) 477-0321.
