Does your business use direct mail marketing? If not, you and your company may be missing out on a large base of potential new clientele and revenue. However, many small businesses are hesitant to try direct mail marketing because they’re afraid of the potentially high cost of the service.
At L+L Printers, we offer affordable, customizable, high-quality direct mail marketing services in San Diego. Below, we provide an overview of how much direct mail marketing will cost the average business. If you’re interested in learning more about direct mail marketing or would like to request a quote on the cost of the service, contact L+L Printers in San Diego and Carlsbad today.
What is Direct Mail Marketing?
Direct mail marketing is when a company or organization sends mail that is directly targeted to potential consumers. The mail is sent out with a strong Call to Action (CTA), whether that means calling a company, coming into their store, using a coupon, or ordering products.
While many have stated that the increased digital space has made direct mail marketing dead, research has found that traditional direct mail marketing is still incredibly effective in terms of generating new customers. There is still something novel and exciting about getting a piece of mail touting the benefits of a business.
How Much Does Direct Mail Marketing Cost?
The cost of direct mail marketing depends largely on how intricate you would like your mailer to be. Some companies have been able to organize direct mail marketing campaigns that only cost 30 cents a person, while other more complicated campaigns can cost upwards of $10 a person! The cost will largely depend on how much of the campaign your company will complete internally, and how much assistance you will need from outside parties.
The exact cost will depend on how much you invest in five key cost factors. Below, we break down the five cost factors to consider when starting a direct mail marketing campaign.
The Cost to Design Direct Mail Marketing
First things first, you need to create the design for the mail you will be sending out in your direct mail marketing campaign. For those more skilled in graphic design, you can complete this yourself with the help of templates, meaning it will cost you nothing (except time).
However, if you are not a design expert and really want your direct mail marketing campaign to look great, you will likely need to hire a professional print designer. A professional print designer will make a mailer that is both attractive and is optimized for conversions.
The Cost to Write Marketing Copy
Many people opt to write their own marketing copy, but just like graphic design, writing marketing copy is an art form. If you’re not a skilled writer and could use a helping hand writing copy that will lead directly to sales, you will need to find a copywriter.
The Cost to Gather a Mailing List
The key to direct mail marketing is having a mailing list full of potential customers who will be uniquely interested in your product. If you have a huge mailing list already that is full of potential customers, then you are a step ahead of the game. However, most small business owners have no such list, making it necessary to pay a market research company for a mailing list.
The Cost to Print Direct Mail Marketing
If you are sending out a direct mail marketing campaign, then you will need to print out your mailers. Most individuals and companies do not have access to a printer that can print out high-quality mailers, so you will need to bring your design to a printing company. The cost of printing will depend on the size of your mailer, whether you require color printing, the type of paper you are looking for, and the number of mailers you want to print out.
The Cost to Distribute Direct Mail Marketing
Once you have your direct mail printed, you are going to have to pay for the postage for each individual mailer. Postage can vary based on how much mail you are sending and the current cost of postage.
Tracking Direct Mail Marketing
The final potential cost of direct mail marketing is to make sure you are properly tracking the campaign. You don’t want to just send out mail and have no way of seeing how effective your direct mail marketing campaign was. There are many companies that specialize in accumulating tracking data for direct mail marketing campaigns.
L+L Printers in San Diego are Direct Mail Marketing Experts
If you had to find a freelancer or company for each of the above cost factors, then direct mail marketing can quickly get very expensive. Instead, you should find a company that specializes in direct mail marketing, offering you a one-stop-shop that can make direct mail marketing simple, easy, and affordable.
L+L Printers, with locations in Carlsbad and San Diego, is a full-service direct mail marketing company. We can take your idea for a campaign and help you through every stage of the process to help you acquire new customers and leads. If you are interested in learning more or would like a quote on the cost of direct mail marketing, contact L+L Printers today.