How To Combine Digital And Print Marketing by L+L Printers
Life is all about balance. You need to have a balance between your work life and personal life, healthy food and treats, and exercise and relaxation. If you are trying to market your brand or business, you also need to have a balance between digital and print marketing. Some people feel it is unnecessary to have a print marketing campaign if they already have a comprehensive digital strategy, but in reality, the best strategy is to combine both approaches to reach the biggest potential audience. Below, you can learn more about the best ways to combine digital and print marketing
Include a QR Code on All Print Marketing Materials
One of the easiest ways to combine digital and print marketing is to include QR codes on all printed marketing materials. The COVID pandemic has made QR codes ubiquitous, and use this newfound familiarity to your advantage by including QR codes on anything and everything you print. The QR code should take potential customers to a dedicated landing page that provides them with everything they need to make a purchase.
Integrate Campaign Hashtags into Print Marketing
Hashtags are a great way to build momentum and generate a following on social media. A great way to keep that momentum going is to integrate your campaign hashtags into more traditional print marketing materials, such as posters and banners. That way, the hashtag can go viral and can be easily associated with your brand or business.
Digital Call-To-Action to Sign Up for Direct Mail
If somebody visits your website, use this as an opportunity to add them to your print mailing list. Have a pop-up or advertisement that has a clear call-to-action that asks the individual to provide their mailing address so that you can send them direct mailers. Typically, it is best practice to entice people with some kind of offer or promo code in exchange for signing up for the list.
Prompt Customers to Take Action on Social Media
Whenever customers walk into your storefront, you want to make sure they are aware of your social media presence and how to interact with your brand online. Print out posters and banners that advertise your social media feeds, and make sure to promote any social media challenges or giveaways you may have. You want your physical store and social media presence to be part of one cohesive message, combining both platforms to maximize your exposure to potential customers.
Include Online Reviews on Print Marketing Materials
Customer reviews and testimonials are some of the best marketing tools you have at your disposal, allowing you to show interested individuals everything your product or brand has to offer. In the 21st century, most reviews and testimonials are completed online, either on social media or on sites such as Yelp or Google Maps. When printing marketing materials, choose some of your best online reviews and feature them front and center. Let your customers do the marketing for you!
L+L Printers Can Help You Combine Digital and Print Marketing
When it comes to marketing your business, you need to use any and all resources at your disposal. That is why you need to combine digital and print marketing efforts in order to reach the maximum amount of potentially interested individuals. At L+L Printers in San Diego, we specialize in helping businesses combine their digital and print marketing efforts to get the best results possible. We offer high-quality printing and can help you design and implement your marketing strategy. If you are interested in learning more or would like to get started, contact L+L Printers in San Diego today by calling (760) 477-0321.