How To Increase Sales With Visual Merchandising by L+L Printers
If you work in the retail industry, you know how important it is to make a strong impression. The best way to do so is to catch the customer’s eye with vibrant and interesting visual merchandising. Visual merchandising is an essential marketing tool for any business, and below you can learn how to increase sales with visual merchandising and storefront branding.
What is Visual Merchandising?
Visual merchandising is the name given to all customized storefront and product displays and signage. It is a way to generate interest and excitement for products by creating a visually engaging experience for everyone who walks into your store. These displays oftentimes offer a way to organize products, placing relevant items together to incentivize customers to make a purchase.
For example, over the summer a store may have a “Summer BBQ” visual merchandising area. This would consist of lots of summer and grilling imagery, and a collection of products that are essential to having a successful BBQ, such as grill supplies, charcoal, chips, and hot dogs.
Tips to Increase Sales With Visual Merchandising
Visual merchandising can be a very powerful tool, and below we offer some tips to increase sales with visual merchandising:
1. Create a Multisensory Experience
While it is called “visual” merchandising, do not neglect the other 4 senses! Appeal to the ears with some fun music or exciting sound effects related to the theme of the display. Have some different textures to appeal to touch, some great smells, and maybe even provide a sample to taste.
2. Keep it Simple
You want your visual merchandising to be engaging, but not overwhelming. Avoid making an overly large or complicated display, as that level of detail can be toxic to the average passerby.
3. Use Contrasting Colors
One of the best ways to catch the eye is by using bold and contrasting colors. Think about what will “pop” in your store!
4. Have Thematic Unity
If your store has a theme, make sure that your visual merchandising adheres to that theme. For example, if you run a small local surf shop, all of your visual marketing should evoke the ocean and the beach. It would seem out of place if you randomly had a display that showcased a mountain range.
5. Group Together Related Products
Make things easy for your customers by grouping together related products. You want to minimize the amount of time customers are searching for a product. For example, have a “s’mores” kit in which marshmallows, chocolate, graham crackers, skewers, and firewood are all paired closely together. Make the customer experience as easy and intuitive as possible.
Design and Print Visual Merchandising Materials at L+L Printers
Visual merchandising can help you boost sales and increase your revenue, so what are you waiting for? L+L Printers in San Diego specializes in designing and printing visual merchandising materials, providing fully customized displays that will put your business over the top. To learn more about the benefits of visual merchandising or to get a quote on the cost to print visual merchandising, contact L+L Printers in San Diego today by calling (760) 477-0321.
