If you are trying to market a business, you have to be willing to try anything. The marketplace is incredibly competitive, with millions of businesses trying to attract potential customers, and you need to do something to make your business stand out. With that in mind, one outside-the-box marketing strategy is to write a book. So how can writing a book increase the visibility of your business and brand?
Your Book Can Get Your Brand in the News
If you write a book, you will need to work with a PR team to get the word out there about it. If you have a talented PR specialist, that hopefully means getting interviewed for either a print or digital source. This can be an amazing opportunity for your business, as it will allow you to spread your brand’s message to a much wider audience. Make sure to try to schedule interviews with journalists that will appeal to your target audience, increasing the possibility of reaching potential customers.
Make Yourself a Household Name
If your book becomes popular, that immediately increases your visibility and demand. If that occurs, people will naturally gravitate towards your business. People tend to do business with people they know and trust, and if they love your book, they are likely to love your business!
A Book Provides Instant Credibility
In the internet era, you need to be an expert in your field to make waves. There are just so many different options to choose from online, so you need something that proves your credibility as an expert in your chosen subject area. There is no better way to build credibility than writing a book. Even if the book is not a best seller, it is still a great thing to list on your website’s “About Me” page, instantly proving to your customers that you know what you are talking about.
Use the Book to Add to Your Mailing List
A strong mailing list is the lifeblood of many modern businesses, and you should always be looking for ways to add to your mailing list. That is where a book can come in handy. Use your book to collect email addresses for your mailing lists, either by offering a free or discounted copy to those who sign up for your mailing list, or you can offer a promotion related to the book. Whatever your strategy ends up being, the idea is to incentivize customers to sign up for your mailing list by giving them something they want or need.
Take Your Show on the Road
If your book is a success, then it is time to hit the road and book speaking tours across the country. Not only are these speaking tours a great opportunity to sell more books, but it also gives you a strong platform to market your business. Use any kind of momentum the book generates to get people interested in your brand.
Print Your Next Book at L+L Printers in San Diego
If you are looking for a unique and organic way to grow your business, you should consider writing a book. If you do take the leap and decide to write a book, L+L Printers can help. We are printing experts who can help you get a professional and aesthetically pleasing book printed in no time. We also offer a variety of other printing services and marketing solutions that are perfect for a local business.