If you are printing marketing materials for your brand or business, there is a lot to consider. You need to think about the text, the design, the colors, the font, and much more. When juggling all of these possibilities, two options that are often ignored are paper textures and finishes.

Paper textures and finishes are a great way to add a creative and intriguing touch to your marketing materials and business cards. L+L Printers in San Diego specializes in high-quality custom printing, and below we detail some fun ways to incorporate paper texture and finish ideas into your marketing materials.

1. Prioritize Readability

You can create the most attractive marketing material imaginable, but it is ultimately worthless if you cannot read the text. That is why you need to prioritize readability. You can decorate your marketing materials and business cards with all of the bells and whistles you want, but ultimately your number one goal is to have clear and easy-to-read marketing materials. Therefore, if you are adding gloss or a unique texture, make sure it does not impact the customer’s ability to read every single word.

2. A Little Touch Goes a Long Way

A great way to add a little flair to your marketing material is with a touch of foil or gloss. You may be tempted to make the entire design a shiny and shimmering design, but a little flourish can actually go a long way. Instead of having an entirely shiny design, create a few specific design details that have a gloss finish or foil texture. For example, if you are printing out business cards, maybe the name of your company can be accented with gold foil to really make it stand out. 

3. Double Trouble

You want to make most marketing materials double-sided, with intriguing and provocative copy and imagery on both sides. This also goes for unique paper textures and finishes. Make sure both sides have some beautiful details to them to keep the customer engaged and excited.

4. Contrast Counts

When adding new textures or finishes, keep in mind that you always want to have the color of the font and the color of the background in contrast with each other. For example, if you want to add silver foil to some text, you need to make sure the silver color works well with the background color on that page. You want the metallic or shiny parts to be emphasized based on the contrasting background color you use so that your words really stand out!

5. Print Mockups and Samples

When it comes to paper textures and finishes, you need to print out a mockup or sample of your design before you print it in large quantities. Oftentimes, different textures and finishes can look quite different on a computer versus how they appear when they are actually printed out, so make sure your printer gives you detailed samples and mockups of all of your marketing material.

Print With Different Paper Textures and Finishes at L+L Printers

If you want to make your next marketing material extra special, contact L+L Printers. We can add amazing flourishes to your marketing material or business cards, including using different paper textures and unique finishes. We have been serving San Diego businesses for over 60 years, and we will do whatever it takes to make your marketing vision a reality. To learn more or to get a quote on the cost of different paper textures and finishes, contact L+L Printers in San Diego today by calling (760) 477-0321