In order to be successful, you need to make your business stand out from the pack, regardless of the industry. That is especially true in the construction industry, which can be incredibly competitive. One of the best ways to differentiate yourself from the competition is to implement a print advertising campaign. Print advertising is still one of the most effective ways to promote your brand or business, allowing you to attract new customers and make more money. Below, you can find some of the best print advertising ideas for the construction industry that will help you grow your business.
1. Print Signs
A key component of any construction print advertising campaign is printing custom signs. A sign is a simple and easy way to spread your brand and let interested customers know how to get in touch with you. Placing signs in high-traffic areas can help you quickly make a great impression on a bevy of potential customers, and all you need to do is clearly state the services you offer and a way to contact you.
2. Print Merchandise
Get your branding on merchandise that you can either sell to interested individuals or give away to anyone who walks by your store or booth. An example of some great printed merchandise includes tote bags, stress balls, pens, and pretty much anything else you can think of! By putting your brand on a high-use object, the hope is that you make a lasting impression on either the individual who has the item or on people they encounter while using the branded merchandise.
3. Flyers and Brochures
Construction can be complicated. Make things simple for potentially interested individuals by having a clearly defined flyer or brochure. On the flyer or brochure, make sure to explain exactly which services you offer, how to best contact your business, and a few customer testimonials. Put all of the information a customer could possibly need to get started on the brochure or flyer, but be careful not to overload the document with information. Too much information can overwhelm the customer and cause them to look elsewhere.
Nowadays, when people see mail from an unknown source, they are quick to dismiss it. Instead of simply sending a boring letter out to your mailing list, try sending out a postcard! Include a picture of one of your past construction successes or a picture of your staff, and then have a straightforward call to action on the back. Sometimes, you just need to keep it simple.
5. Print Stickers
People love stickers, especially if they are free! Print out a bunch of stickers with your branding and logo on them, and then pass them out to potentially interested individuals. Not only will the sticker serve as a reminder to contact your business, but if the stickers are placed in public places, they may attract other new leads. Make sure your sticker is easy to read, features vibrant colors, and has some kind of call to action on it.
Print Advertising Campaigns for the Construction Industry in San Diego
If you own or work for a construction business, a print advertising campaign is a great way to get an influx of new leads and customers. A well-executed print campaign can help you take your construction business to the next level, allowing you to grow and expand your brand. If you are interested in starting a construction print advertising campaign, contact L+L Printers.
L+L Printers have been designing, printing, and implementing advertising campaigns for San Diego businesses for over 60 years, and we have earned a reputation as the best printing company in San Diego. If you are interested in learning more about print advertising campaigns or would like a quote on the cost of a campaign, contact L+L Printers in San Diego today by calling (760) 477-0321.