If your business is struggling to reach new customers, it may be time to utilize a new approach. It may be time to recruit a street team for some street marketing.
Street marketing is the name given to advertising and marketing campaigns that take place outside of your office. Street marketing usually consists of a street team handing out flyers, posting menus or signs in different locations around town, or hanging posters in areas that see a lot of foot traffic.
Street marketing is an excellent way to drive new business, and below you can find 5 street marketing tips to put your business over the top. If you are interested in learning more about street marketing or would like to start printing street marketing materials, contact our San Diego office by calling (858) 859-9044 or our Carlsbad office by calling (760) 477-0321.
1. Have a Clear Goal in Mind
With any marketing campaign, it is essential to understand the desired end result of the campaign. That way, you will have metrics to help you understand if the marketing campaign was ultimately successful. This is especially essential for a street marketing campaign, as all of your marketing materials can be geared around a specific objective.
For example, if your goal is to increase happy hour revenue by 10%, you would align all of your street marketing materials to advertise happy hour food and drink specials. That way after a few weeks you can take a look at your happy hour sales and accurately determine if your campaign was a success.
2. Offer a Taster or Sample
As we all know, people love free stuff. If you own a business that can offer people a free taster or sample, you may be able to entice them to stop by your business.. At the very least, whoever is on the receiving end of your free sample will likely remember the name of your company or brand. If you own a restaurant, try making small tasters of one of your most popular items. For other businesses, try handing out branded merchandise to get your name out there.
3. Showcase Your Personality
Street marketing allows you to have human to human interactions. In these interactions, you have a unique opportunity to showcase both your personality and the personality of your business. Internet and direct mail marketing can feel a little more distant, but street marketing allows you to look an individual in the eye and let them know what you are all about. Make sure to make a good first impression and be true to yourself!
4. Wear Branded Clothes
Any member of your street marketing team should have branded clothing so that they can promote your brand even if they are only seen from afar. At the very least, provide any street team members with a branded T-shirt or hat that proudly displays the name and logo for your business. That way, even if a passerby does not get their hands on marketing material, they see your name and become somewhat familiarized with your business.
5. Choose High Traffic Areas
You want any street marketing campaign to be as effective as possible. That is why you need to target high traffic areas, looking for places where people congregate or frequently hang out. You want to find areas where hundreds (if not thousands) of people are passing through each and every day. Maximize your time and the return on your investment by picking the best possible locations for street marketing.
Start a Street Marketing Campaign With L+L Printers in San Diego
The key to any effective street marketing campaign is having high-quality and professional flyers and posters. At L+L Printers in San Diego, we specialize in printing street marketing materials, working with local businesses to implement their vision for the perfect marketing materials. If you are interested in learning more or would like to request a quote on the cost of street marketing materials, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.
