A vehicle wrap is a creative and effective way to advertise your business. A wrap is a thin graphic that is proudly displayed on the exterior of a car, truck, or van, allowing you to advertise your brand wherever you drive. A wrap is a simple way to spread the word about your brand, as you can easily drive into neighborhoods that prominently feature your target demographic to drum up interest.
So what makes for a successful vehicle wrap? Follow these 5 tips, and we guarantee you will have a successful vehicle wrap strategy.
1. Have Eye-Catching Branding
A vehicle wrap is only as effective as your branding. Branding refers to your logo, color scheme, and other choices regarding the way you represent your business. If you have boring or poorly designed branding, it is unlikely you are going to draw the attention of very many customers. Try to create a logo that is simple yet engaging, representing the core values and services of your company while still featuring dynamic imagery and visuals. This is easier said than done, and that is why we suggest all businesses visit a professional to help them develop their branding.
2. Keep the Text Simple
The last thing you want is a vehicle wrap that features an essay on it. You want to try to have as little text as possible, as it is unlikely that anyone is going to be able to read a giant chunk of text on your car. You want your logo and branding to tell most of the story of your business, and only use text to give essential information, such as your phone number, tagline, and website URL. If you feel your vehicle wrap is vague without text, you might want to consider rebranding your business and designing a logo that better tells your company's story.
3. Avoid Real Photos
Photos look bad on vehicle wraps. While some may dismiss this as an opinion, it is something that has been backed by many firsthand accounts. Passerbys do not have the opportunity to connect with real photos on a vehicle wrap, as the people are unknown to them and cannot speak for themselves. Instead, any information you want to convey can be done with a logo and a well-placed graphic.
4. Make Your Wrap Stand Out
You want your vehicle wrap to be obvious, allowing your car to stand out on even the busiest highway or street. That means you need to use bright, bold colors and graphics that are eye-catching and unique. However, you need to strike a delicate balance between creative and cluttered, as you do not want your design to be too “busy”. If there is too much going on in your graphic, customers will not be inclined to look closely to try to learn more.
5. Use Only High-Quality Wraps
The quality of the vehicle wrap you use can make a huge difference in the effectiveness of your marketing campaign. If you use a low-quality, cheap vinyl wrap, the car itself will look low-quality and cheap. You want your car to look bright, bold, and amazing, and the best way to do that is to invest in a high-quality wrap that is durable and built to last.
Design and Print a Vehicle Wrap at L+L Printers in San Diego
If you are interested in creating an impactful advertisement for your brand or business, a vehicle wrap is an inexpensive and versatile option. A wrap allows you to bring your brand to the people, driving your cars in high-traffic areas to attract potential customers.
If you need help designing your vehicle wrap or are looking for a high-quality printer, contact L+L Printers today. We are the local vinyl wrap experts, and we will do everything necessary for your vehicle wrap strategy to be a success. If you are interested in learning more about vehicle wraps, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.
