If you go to an event or convention, you will oftentimes be handed “swag” from a variety of different businesses. Swag, short for “Stuff We All Get”, is an essential part of any business’s marketing plan and can lead to a huge increase in total customers, customer retention, and revenue.
For many, it can be tough to understand how printed merchandise can lead to sales, so below we explain why swag is important for a company. If you are interested in printing your own custom swag, L+L Printers in San Diego can help!
Swag is “Sticky”
The goal with any marketing material is for it to be “sticky”. A marketing material is sticky if the potential customer keeps the material for a long time or keeps returning to it to get a second or third look. Swag is especially sticky because it is a marketing material that has another function or use. Therefore, if you give them a pen with your branding on it, it is sticky because every time they use the pen they see your branding.
Swag Establishes Your Brand
You want to turn your company into an established brand that has its own ethos and story. Swag helps you write that story and establish your brand. For example, let's say you are printing custom T-shirts with your brand on it to give to interested individuals. The way you choose to design the shirt will say a lot about your brand. If you keep it very bare bones and efficient, that tells a very different story when compared to a T-shirt that is tie dye, colorful, and packed with imagery.
Swag Creates a Walking Advertisement
If you give a potential customer swag, they then turn into a walking advertisement whenever they carry the item with them. For example, let’s say you print out a hat and give it to 50 people. Now, you have a mobile army of 50 people wearing hats that proudly advertise your brand, and will continue to do so every time they wear your hat. This is a great way to build brand awareness!
Provide Contact Information
Make sure your swag has some way to contact your business, allowing you to convert each individual into an active customer. You can include your email, phone number, website URL, social media information, or even a QR code! That way you make it obvious what the next step will be in order to make a purchase or get in touch with you. Getting a customer to contact you is half the battle, so get ready for war by clearly posting contact information on your swag.
Create High-Quality Swag at L+L Printers in San Diego
One of the most important tips for creating lasting and memorable swag is making sure the item is high-quality. If you give out cheap swag, it reflects poorly on your brand and increases the odds that the item will end up in the trash can. Instead, you want to create a valuable product that just so happens to have your brand’s information on it so that the customer has long-lasting and useful swag.
L+L Printers specializes in high-quality printing at an affordable price, and we can help you market your product by creating swag. If you are interested in learning more or would like a quote on the cost to print your swag, contact L+L Printers in San Diego today by calling (760) 477-0321