Rumors of print advertising’s demise have been greatly exaggerated. Print advertising is still an essential part of any successful business’s marketing strategy, helping companies reach new customers and increase revenue. While digital marketing has become more and more important over the last decade or so, print marketing still holds a key role for any successful business and should remain in your marketing mix. If you remain skeptical, below we outline why your business needs to have a strong print advertising campaign.
Print Advertising is “Stickier” Than Digital Advertising
It is human nature to find any item that we can actually see and touch in person as more important and interesting than something we can only see digitally. Online, we are inundated with so many advertisements and marketing campaigns that they all kind of blend together. Our brain has learned how to ignore all of those pop-up advertisements and digital banners that seem to litter every single website we visit.
Print advertising, on the other hand, is much “stickier.” Basically, “stickier” means that people are more likely to remember and refer back to a piece of print advertising than a digital advertisement. The simple act of holding a piece of paper in our hands means that we are more likely to read and process the information presented. This stickiness makes print advertisements a great investment.
Print Advertising Has the Customers Undivided Attention
In the 21st century, human beings are constantly distracted. The supercomputer phones in all of our pockets act as a constant source of entertainment, information, and communication. This can make it difficult to present our undivided attention to pretty much anything, as delightful distractions are always just a swipe or tap away.
Print advertising is the rare type of marketing that can grab a potential customer's undivided attention. If somebody takes the time to grab a flyer, look at a mailer, or investigate some other piece of print advertising, there is a guarantee that the ad has their undivided attention, if only for just a moment. The tactile nature of holding a piece of paper grabs more of our mental attention than any digital advertisement ever could.
Print Advertising Can Work in Conjunction With Digital Marketing
Print and digital marketing do not need to be adversaries. Instead, by having these two forms of advertising combine forces, you can have a much stronger and more effective marketing campaign. By having both print and digital marketing, you can align your campaigns to have one branded message that works together to increase your revenue and results.
Consider creating landing pages for any print advertising campaigns, providing potential customers a unified front across multiple touchpoints. Also, by aligning your print advertising campaign with digital marketing, you allow yourself to better track the success of your print campaign.
Start a Print Advertising Campaign in San Diego With L+L Printers
The benefits of a print advertising campaign are obvious, and if your business does not currently have a print marketing strategy, it’s time to change that. L+L Printers are the San Diego print advertising experts, helping local businesses execute successful campaigns for over 60 years. If you are interested in starting a print advertising campaign or would like to request a price quote, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.